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UK SEX TOYS

Buying guide

The Aura range: eleven products, one name, no pattern

A £96 app-controlled bullet, a £54 douche and a £107 penis pump all say Aura. Here's the map.

Published 31 August 2026 · 3 min read · Reviewed by the UK SEX TOYS product team

Aura is the largest product family we have — eleven products spread across vibrators, pelvic health, For Him and anal. There is no single category behind the name, which is why searching "Aura vibrator" returns a pump and a douche alongside the thing you probably wanted.

Sorted by what it does.


The vibrators

Aura Silicone Bullet Vibrator — £96. App-controlled, waterproof, USB rechargeable, 35 mm insertable, flared base, beginner friendly. Currently out of stock.

The app is the point. Custom patterns you build yourself, and control that can be handed to a partner from anywhere. That last part is what Infinite Silk does at £690 — Aura does it at £96, and unless you specifically need Lovense's ecosystem, the price difference is hard to argue with.

One thing to consider before buying any connected toy: it depends on a company's servers and an app that will eventually stop being updated. Check whether it works offline in basic mode, and whether an account is required. Connected hardware ends when the app does, and that's a question worth asking before rather than after.

Aura Wand Silicone Wand Massager — £102 Splash resistant, USB rechargeable, onboard buttons, 35 mm insertable, beginner friendly, no flared base. Currently out of stock.

Deep, rumbling vibration from a smooth silicone head. Wands trade discretion for power — the bigger housing takes a bigger motor, and a bigger motor gives low-frequency rumble that travels into tissue rather than buzzing on the surface and going numb. Splash resistant only, so no baths; if that matters, Serene Wand (£134) is fully waterproof.

Radiant Aura — £118 Multifunction. The dual-stimulation shape — see Odyssey, explained for whether that shape suits you before spending.


Pelvic health

Golden Aura Silicone Kegel Balls — £86.

Weighted silicone spheres. They shift as you move and your pelvic floor responds without conscious effort. That's the mechanism, and it's a prompt rather than a treatment — anyone selling kegel balls as a cure for incontinence is overreaching. Start at fifteen to twenty minutes; take them out if you feel dragging or you're straining to hold them.

Pelvic floor basics covers the actual exercises, which are what does the work. Cheaper in the same category: Serene Ascent at £70.


For Him

Aura Rise Silicone Penis Pump — £107

Vacuum draws blood in for a temporary increase in firmness and size. Temporary is the honest word — there's no evidence of permanent change from pumping. Go gently: over-pumping bursts capillaries and bruises, and anything worth buying has a quick-release valve. More in cock rings and sleeves.


Anal

Aura Purify Anal Douche — £54

Worth saying plainly: most people don't need one. Timing a session a couple of hours after a bowel movement does most of the work. Douching often, or with too much water, irritates the bowel lining and can make things worse rather than cleaner. If you do use one, use lukewarm water, use less than you think, and don't do it daily. Silicone anal toys and flared bases has the fuller picture.


Also in the range

Aura Pulse, Aura Contour, Soft Aura, Velvet Aura and Playful Aura. Check the department badge on each product page — the name tells you nothing about the category, which is the running theme of this whole family.



Keep reading: Choosing your first vibrator · Pelvic floor basics · The Infinite range, explained

Frequently asked

Which Aura is the best buy?
[Aura](/p/aura) at £96 if app control appeals — it's waterproof, flared-based and does what a £690 toy does. [Aura Wand](/p/aura-wand) at £102 if you want power over portability.
Is Aura a brand?
No, it's one of our product families, like [Serene](/guide/serene-range-explained), [Infinite](/guide/infinite-range-explained), [Silk](/guide/silk-range-explained) and [Copper](/guide/copper-range-explained).
Which Aura products are waterproof?
Aura (the bullet) is fully waterproof. Aura Wand is splash resistant only — no baths.
Do the app-controlled ones work without the app?
Check the individual product before buying. Basic onboard operation without a phone is the feature that determines whether the toy still works in five years.

Products mentioned in this article

Each one is linked from the copy above, not chosen by popularity.

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